Planned · digital marketing
Marketing playbooks built around a job to finish
We are designing practical, repeatable methods for B2B teams: what to check, what to decide, who owns the next step and how to measure whether it worked.
- Concepts in development · no files available to buy yet
Product concepts
The first four jobs we are considering
Each proposed playbook would pair a decision process with editable working files and an example a team can adapt.
B2B Content Operations Playbook
A topic list exists, but nobody can turn it into briefs, reviewed pages and a publishing rhythm.
- For
- Small B2B marketing teams and agency account leads
- Proposed outcome
- A 90-day plan with page priorities, owners, briefs, review gates and a measurement cadence.
- Proposed format
- Step-by-step guide + editable planning sheet + brief and review checklists
- Example exercise
- Take ten candidate topics and decide which three to publish first, with one owner and one success metric per page.
AI Search Visibility Playbook
Teams notice inconsistent AI answers about their company but have no repeatable way to diagnose or revisit them.
- For
- SEO/GEO practitioners and B2B brand teams
- Proposed outcome
- A baseline of buyer questions, cited sources, factual gaps, corrective work and a dated retest plan.
- Proposed format
- Measurement protocol + prompt log + source and entity gap tracker
- Example exercise
- Run the same buyer question set twice, record the answer and citations, then assign one source-backed correction.
B2B Lead Measurement Playbook
Traffic and form submissions are reported, but the team cannot tell which pages produce qualified conversations.
- For
- Founders and marketing managers accountable for qualified inquiries
- Proposed outcome
- A lead definition, event plan, CRM handoff and weekly report connecting page to qualified inquiry.
- Proposed format
- Tracking plan + qualification rubric + reporting sheet + implementation checklist
- Example exercise
- Map one inquiry from landing page to first sales response and flag where attribution or qualification disappears.
B2B Website Inquiry Playbook
A site explains the company but makes it hard for a buyer to verify fit or send a useful RFQ.
- For
- Export manufacturers and their website teams
- Proposed outcome
- A prioritized fix list for product proof, contact paths, RFQ detail and a small conversion experiment.
- Proposed format
- Page review guide + evidence checklist + inquiry-flow worksheet
- Example exercise
- Walk a buyer from product page to contact, then rewrite one proof block and one RFQ prompt.
Method
What makes a playbook useful
A template captures the answer. A playbook tells a team which evidence to gather, what decision to make at each step, who signs off and when to check the result. The proposed materials will be tested on a real workflow before we list them as products.
Explore the existing marketing template catalogue or browse AI Training.
Shape the first release
Which job would you pay to finish?
Tell us your role, the task and the output you need. We are collecting demand before committing to a product specification or training dates.
Mention “Marketing playbook interest” in your message.